Design Department

New Directions works with several highly skilled artists to help you put your ideas to work. We can design around your specific needs and within your budget. Whether you have a completed electronic art file or just an idea in your head, our staff will help you put the elements together and turn them into a quality, memorable design.

Proofing your artwork is very simple. We can email the final draft to you or you can come into our office to view the finally result.

We take great pride in our art staff. They have been the creative designers behind the artwork for many events, companies & schools throughout the USA. We continue to work with numerous organizations year after year; meeting their screen printing & embroidery needs. Whether you are an individual needing a garment for your family reunion or a large company needing uniforms for your entire staff, our art department will create a design you will be proud to wear.

ARTWORK READINESS GUIDELINES

• The traditional standard for acceptable mechanical artwork is "camera-ready black and white" material. Typically, anything of a lesser quality may be subject to extra charges.
• Usually requires art time for clean up and/or color separations.

• Vector artwork files must be written in the Postscript™ language. Files can contain no Postscript™ errors, stray points or colors assigned to elements in a manner inconsistent with the supplier's published requirements. Colors should be selected from the Pantone pallet.
• Any type/font set on paths must be converted to Postscript outlines or curves. If additional or future typesetting is anticipated or type left unconverted, the font files must also be supplied for use on the supplier's specified computer platform (operating system-Mac).
• Any line thickness must exceed the supplier's minimum when the artwork is scaled to the actual imprint size. Files with any placed, parsed or linked elements require certain additional criteria described in the standard for "metafiles." Min. line thickness = 1.00 point or 1.25 for reversals.
• The artwork file(s) should be accompanied by a printed proof, or its electronic equivalent, communicating to the supplier the desired result of the use of the e-artwork file(s).
• Acceptable programs: Adobe Illustrator 8.9.11(.ai), pdf (however we will have to tell you if it is Vector), Freehand 8(.fh) - or .eps

Bitmap Artwork Files - (only for Screen Prinitng)

• Bitmap files should render images at 100 percent of actual imprint size.
• Illustrations or ad layouts containing any line art elements or areas of solid color should have a bitmap resolution (pixels-per-inch) of no less than the supplier's specified minimum, 300 dpi. Logos and line art are best in vector format.
• Continuous tone images (such as photos) which contain halftones, tints, grayscales, or are intended for process color separation should have a bitmap resolution (pixels-per-inch) which is a multiple of no less than 150-200 percent of the line screen frequency specified by the printing process. Please provide 300 dpi.
• Unless suppliers specifically request CMYK files, the color space of images submitted for process color separation should remain in the native RGB color space to permit suppliers to apply their own separation setup preferences.
• The artwork file(s) should be accompanied by a printed proof, or its electronic equivalent, communicating to the supplier the desired result of the use of the e-artwork file(s).
• Acceptable programs: Adobe Photoshop (only for 4 color process) CS with .psd, .tif, .eps.

Page Layout Documents - (Not Recommended)

• Page layout documents must be prepared to render the artwork and/or other elements to be printed at a scale of 100 percent of the actual imprint size.
• In addition to submitting the page layout document(s), there must also be the submission of all vector and/or bitmap files referenced by the page layout document.
• The font files and document preferences necessary to properly render any text in the page layout file must also be supplied for use on the supplier's specified computer platform (operating system-Mac).
• The page layout file(s) should be accompanied by a printed proof, or its electronic equivalent, communicating to the supplier the desired result of the use of the page layout file(s).
• Usually requires extra art time.